I love this packaging by We Love Jam, a little company that makes jam from varieties of apricots that are at risk of extinction. I haven’t had the opportunity to try the jam, but, apparently, these varieties of apricots are much tastier than the ones we are familiar with. They are harder to grow, though, so big agriculture companies don’t deal with them. Via TheDieline.com.

My grandma used to make toast with butter and jam on it for my sister and me. She would always cut the toast into quarters – this simple act made the toast seem like such a delicacy.

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